Key Responsibilities: Marketing Strategy and Execution
Strategic Planning – Developed and implemented comprehensive marketing strategies aligned with business objectives.
Cross-Functional Collaboration: Fostered effective partnerships with teams across the organisation to drive brand success.
Project Management: Led diverse marketing and branding projects, ensuring timely delivery and meeting key performance indicators.
Data-Driven Marketing
Data Analysis – Utilised data insights to optimise marketing campaigns, measure performance, and identify emerging consumer trends.
Performance Optimisation: Leveraged analytics to make data-driven decisions and enhance campaign effectiveness.
Trend Identification: Proactively monitored market trends and consumer behaviour to inform brand growth strategies.
Data Interpretation and Communication
Insight Translation: Translated complex marketing research into clear, actionable recommendations for stakeholders.
Effective Communication: Communicated insights and strategies effectively to diverse audiences, including executive leadership and cross-functional teams.
Marketing Collateral Development
Proposal Creation: Developed persuasive proposals and presentations tailored to specific company needs and target audiences.
Content Creation: Created compelling marketing materials, including presentations, brochures, and digital content.
Brand Consistency: Ensured all marketing collateral adhered to brand guidelines and messaging.