As a Search Engine Marketing Manager with 3 years of experience, I have successfully developed and implemented comprehensive SEM strategies that drive targeted traffic and enhance online visibility. I excel in managing and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads, utilizing in-depth keyword research and performance analysis to maximize ROI. My expertise includes budget management, A/B testing, and collaboration with cross-functional teams to create compelling ad copy and landing pages that boost conversion rates. I stay abreast of industry trends and algorithm changes, ensuring our strategies remain competitive.
Area of Expertise
Managing and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads, utilizing in-depth keyword research and performance analysis to maximize ROI, budget management, A/B testing, and collaboration with cross-functional teams.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hour a weeks
Years Experience:
13
Current and Previous Roles:
Relevant Experience
Job Title: Search Engine Marketing Manager
Duration: 13
Key Responsibilities: Assist in the development of search media plans, recommendations, insights, and strategy.
Perform tests, collect and analyze data, identify trends to achieve and exceed Target KPIs for campaigns.
Generate weekly, bi-weekly, monthly and/or quarterly performance reports for clients, and ability to recognize and troubleshoot performance anomalies as well as optimize campaign performance.
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