RooCruit Candidate:
Roo1229
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About the Candidate
Results-driven Digital Marketing Specialist with over 10 years of experience optimizing digital campaigns to drive brand awareness, engagement, and ROI. Skilled in SEO, Paid Media (Google Ads, Facebook Ads, LinkedIn Ads), Website Management, Content Strategy, and Data Analytics. Proven ability to develop and execute comprehensive marketing strategies that increase website traffic, lead generation, and customer retention. Adept at leveraging A/B testing, conversion rate optimization, and audience targeting to maximize marketing effectiveness.
Area of Expertise
SEO, Google Ads, Facebook Ads, LinkedIn Ads, Website Management, Social Media Marketing, Web & Data Analytics (Google Analytics, Power BI, Tableau), Email Marketing & CRM Strategy, Corporate Branding, PR & Digital Strategy Development, Budget, Reporting & Tracking, Event Management
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hour a weeks
Years Experience:
12
Current and Previous Roles:
Relevant Experience
Job Title: Paid Media Specialist
Duration: 12
Key Responsibilities: Successfully optimized ad campaigns to increase return on investment (ROI) by 27% while reducing cost per acquisition (CPA) by 36% through strategic bid adjustments and audience targeting.
Used A/B testing and audience segmentation to increase conversion rates by 41%, optimizing ad copy, landing pages, and creative assets.
Managed advertising budgets of R1 000,000+ per month, ensuring optimal allocation across platforms like Google Ads, Facebook Ads, LinkedIn Ads, while scaling high-performing campaigns.
Developed and implemented lookalike audiences, retargeting strategies, and customer segmentation, leading to higher engagement and lead quality.
Manage and troubleshoot any issues related to account suspensions, disapproved ads, and compliance concerns.
Prepare and present reports
