RooCruit Candidate:
Roo1226
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About the Candidate
Analytical, certified, and result-driven digital marketing professional with proficiency in Google Ads. Solid skills in optimizing PPC campaigns, developing and implementing digital marketing strategies, and achieving maximum conversions for clients. Strong knowledge of current market trends and ability to convert simple yet innovative ideas into lead-generating campaigns. Capable of boosting website traffic and sales using highly relevant and effective promotions. Have an understanding of how SEO works, such as keyword research, website content & navigation checking, schema markups, and link building. Managed social media and paid ads activities such as postings, boost campaigns, sponsorship, publishing content, content scheduling, and reporting.
Area of Expertise
Google Ads Search & Display Campaigns, Search Engine Marketing, Conversion Rate Optimization, Landing Page / Website Optimization, Client Engagement, 3rd Party SEM Applications/Platforms, Google Ads Certified (Fundamentals, Search, Display, Mobile & Video), Brand Awareness, Facebook Ads, Bing Ads, Data Analytics
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hour a weeks
Years Experience:
14
Current and Previous Roles:
Relevant Experience
Job Title: Digital Analyst
Duration: 14
Key Responsibilities: Main Responsibilities — Ensure spend and CPA / ROI targets are met
Implement campaigns to achieve client objectives with the support of our Digital Strategists.
Devise and implement campaign strategies
Manage workflow to ensure deadlines are met and campaigns are executed accurately
Ensure reports are 100% accurate and include detailed findings and insight
Account Management — Understand client goals and success metrics, marketing, seasonality, USPs, products, and competitors
Develop, manage, and coordinate campaign strategies
Meet and exceed client goals, objectives, and expectations
Understand all new and existing search products and confidently make recommendations to team members
Provide suitable reporting and analysis on all campaigns
Analyze ongoing results to identify trends and key insights to help meet targets
Campaign Management — Project manage optimization tactics
Utilise reports to produce strategies and conduct analysis around the results
Have an in-depth understanding of digital media buying, campaign management, and optimization practices
Understand and be proficient in using all relevant technologies
Utilise bid management and tracking technologies
Reporting & Analysis — Check weekly and monthly performance reports
Making extensive use of Google Analytics and Google Looker Studio
Create all client-facing reports, including insights, commentary, and recommendations for growth, as well as citing any issues or challenges
Review data, identify issues, and find logical solutions
