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Dynamic and results-driven marketing professional with over four years of experience in marketing management, team leadership, and corporate content creation. Expertise in digital project management, leveraging Google Analytics and SEO management to drive traffic, engagement, and conversion. Proven ability to develop and execute comprehensive marketing strategies, manage cross-functional teams, and foster client relationships. Adept at creating engaging content across multiple platforms, utilizing data-driven insights to optimize campaign performance. Committed to continuous learning and professional development, with a passion for achieving excellence in all marketing initiatives
Marketing & Advertising: Marketing Strategy, Campaign Management, Advertising
Design & Content Creation: Graphic Design, Art Direction, Copywriting, Content Creation
Digital Tools & Platforms: Microsoft Office, Photoshop, Social Media Management (Snapchat, Facebook, Spotify, Twitter)
Analytics & SEO: Google Analytics, SEO Management
Project Management: Strategic Planning, Client Account Management
Key Responsibilities: Spearheaded marketing strategies to enhance brand visibility and client engagement, specializing in optometry and medical marketing.
Set up and monitored campaigns across various social media platforms, including audience targeting, budget allocation, ad placement, and ongoing campaign optimization to meet client objectives.
Managed PPC ad campaigns, monitoring performance metrics and making adjustments to maximize ROI for optometry practices.
Oversaw digital projects and corporate content creation, ensuring high-quality deliverables on time.
Utilized Google Analytics and SEO techniques to optimize web presence and campaign performance.