RooCruit Candidate:
Roo1113
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About the Candidate
Professional with experience in customer acquisition and retention, with 10 years of experience in sales and marketing for Startups, Small and Medium Companies, in Education, Cloud Saas, Digital Transformation Consulting, and Industry sectors.
Area of Expertise
Customer Success / Customer Support, CRM, Customer Acquisition and Retention
Experience & Availability
International Experience:
Yes
Availability:
10 or 20 hours a week
Years Experience:
14
Current and Previous Roles:
Relevant Experience
Job Title: Head of Marketing and Sales
Duration: 14
Key Responsibilities: Spearheaded creating and implementing sales and customer service processes, targeting individuals and corporations.
Delivered consulting services and showcased the Data Analysis and Data Science training platform to businesses.
Established clear goals, metrics, and KPIs for Marketing & Sales, driving measurable outcomes.
Conducted thorough Data Analysis, focusing on key performance indicators such as Marketing and Sales Funnel Conversion Rate, Sales Cycle, Profitability per customer, CAC, ROI, ROAS, and reasons for loss.
Formulated customer acquisition and retention strategies leveraging Inbound Marketing, Social Marketing & Sales, and PLG techniques.
Authored Playbooks documenting sales and marketing processes.
Collaborated closely with product teams, providing actionable insights and customer feedback for continuous improvement.
Oversaw after-sales support, monitoring, and identifying new business opportunities.
Compiled and presented detailed reports on results.
