RooCruit Candidate:
Roo1076
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About the Candidate
Seasoned strategist with over 25 years of global experience in SaaS, B2B, and DTC environments, specializing in Performance Marketing, Conversion Rate Optimization (CRO), experimentation, e-commerce, growth, and digital strategy. Proven expertise in developing and executing digital growth strategies, managing growth programs, and leading cross-functional teams to drive measurable growth. Hands-on experience across all aspects of Performance Marketing, including PPC/SEM, Social Media, advanced data analysis, UX/UI design, A/B testing, funnel and user journey analysis, SEO, content marketing and email marketing.
Area of Expertise
Performance Marketing, Conversion Rate Optimization, Experimentation / AB testing, Data analytics and insight, Digital strategy
Experience & Availability
International Experience:
Availability:
10, 20 or 40 hours a week
Years Experience:
25
Current and Previous Roles:
Relevant Experience
Job Title: Conversion Rate Optimization Manager
Duration: 25
Key Responsibilities: Developed and implemented a global front-end CRO strategy and optimization framework, overseeing research, ideation, prioritization, testing roadmaps, stakeholder engagement, and iterative analysis.
Served as Growth Product Manager to enhance in-product user experience and drive conversions from trials to paid customers through user experience analysis, design improvements, experimentation, and optimization.
Led and collaborated with cross-functional teams�design, UX, performance marketing, engineering, project management, product management, customer service, and sales�to implement and optimize strategies.
Executed data analysis and interpretation, reporting, and provided 360- degree feedback across the company to refine the experimentation framework continuously.
