Roo0311

Key Responsibilities:Above the line specialist on the Toyota, US Aid, and Bonitas accounts

Creating media strategies and planning

Running monthly Adex competitor spend reports.

Conducting post-campaign reviews and analysis on campaings

Training Junior staff in media functions

Analysing proposals from media partners

Billing client

Participating in client and internal meetings

Relationship building with media partners

Implement KFC’s traditional and digital media planning including providing insightful weekly campaign reports

Analyse post-campaign data from various media platforms as well as present to clients and agency partners to inform decision-making.

Led project management functions of the media implementation process from interpreting media strategy, briefing teams to billing.

Handle billing functions in conjunction with the buyer

Helped formulate group strategy on local store marketing

Clearly communicate with the client, creative agency, and buying teams to ensure business objectives and development of plan/goals are being attained

Build and maintain relationships with appropriate media partners and creative agencies to execute integrated media campaigns

Participate in various meetings with media vendors to discuss new opportunities that may align well with the client’s message.

Attending the weekly status meetings with client and agency partners.