RooCruit Candidate:
Roo0737
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About the Candidate
Highly competent performance marketing specialist with nearly 3 years of experience in media planning, media buying Media strategy, End-to-End campaign management, Lead generation and stakeholder management. Proven track record of crafting data-driven media strategies, optimizing multi-platform campaigns, and delivering measurable results. Experienced in developing and executing comprehensive promotion strategies for global brands in Media & entertainment and FMCG industries. Adept at collaborating with stakeholders at all levels to develop and execute comprehensive promotional strategies that maximize reach, engagement, and conversions.
Area of Expertise
Media Buying, Media Planning, Media Strategy, Campaign Analysis and Reporting, Programmatic Advertising, Stakeholder Management, Data Analysis, Data Cleaning, Project Management
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
3
Current and Previous Roles:
Relevant Experience
Job Title: Senior PPC Specialist
Duration: 3
Key Responsibilities: Uncovered valuable insights into the E-commerce search landscape through comprehensive competitive analysis, enabling strategic campaign optimization.
Crafted high-performing ad copy, identifying, and managing targeted keywords, and implementing precise bid adjustments to maximize campaign efficiency.
Achieved a 16% increase in overall campaign ROI by integrating insights from cross-functional brainstorming sessions into marketing strategies.
Attained a 22% improvement in goal alignment, measured by the correlation between online acquisition metrics and broader marketing objectives.
Maintained a data-driven approach by conducting weekly analyses and applying optimizations to consistently satisfy stakeholder objectives.
Generated weekly reports, ensuring key stakeholders have immediate access to critical campaign performance metrics.
