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I hold an Advanced Diploma in Advertising and am a Digital Account Manager with 6 years of working experience in managing multi-million-rand accounts. I have extensive experience in developing and executing digital marketing strategies for diverse brands, driving business growth, and introducing fresh, innovative cross-channel marketing opportunities. I am highly skilled in conducting comprehensive market research, competitor analysis, and managing client accounts to ensure seamless project execution. I ensure that I establish and maintain strategic partnerships with influencers, media outlets, and industry stakeholders to amplify brand presence and reach while negotiating contracts and agreements with partners to secure mutually beneficial partnerships. I effectively manage client accounts, serving as the primary point of contact for communications ensuring client satisfaction, and lead the successful execution of digital campaigns, optimising performance and maximising ROI. I am now poised to move into a Senior Digital Account Manager role
Digital Marketing Management, Digital Account Management, Multi-Channel Advertising, Advertising Strategy and Management, Account Management, Campaign Management, Marketing Strategy, Project Management
Key Responsibilities: Develop and execute digital marketing strategies for diverse brands, resulting in increased brand visibility and engagement
Conduct market research and competitor analysis to identify key trends and opportunities for growth, leading to strategic recommendations implemented by the client
Manage client accounts, fostering strong relationships and delivering customised digital solutions to meet their objectives
Act as the primary point of contact for client communications, ensuring smooth project execution and client satisfaction
Lead the successful execution of digital campaigns for brands, optimising performance through data analysis and continuous improvement strategies
Implement A/B testing and performance tracking to measure campaign effectiveness and ROI, providing actionable insights for future campaign planning
Collaborate with cross-functional teams, including designers, social media experts, and content creators, to develop compelling digital content, aligning with brand guidelines and marketing objectives
Mentor junior team members, providing guidance on digital marketing best practices and fostering a collaborative and innovative work environment
Establish and maintain strategic partnerships with influencers, media outlets, and industry stakeholders, driving brand partnerships and collaborations
Negotiate contracts and agreements with partners, ensuring mutual benefits and alignment with brand objectives
Participate in industry conferences, workshops, and training sessions to stay updated on the latest trends and best practices in digital marketing and brand management
Implement new strategies and technologies, such as AI-driven marketing tools or social media algorithms, to enhance campaign performance and effectiveness