RooCruit

RooCruit Candidate:

Roo0974

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About the Candidate

Experienced professional with a robust background in commercial, marketing, trade marketing and corporate communication functions within the wines and spirits industry, complemented by entrepreneurial experience in the high-end fashion industry. Skilled in leveraging AI tools for research, content verification, and editing. Proficient in leading BTL (Below The Line) marketing campaigns to drive brand visibility and customer engagement. Seeking new opportunities to leverage my extensive skills and add value.

Area of Expertise

Corporate Communication, BTL Marketing Campaigns, Digital Marketing, Project Management

Experience & Availability

International Experience:

Yes

Availability:

10, 20 or 40 hours a week

Years Experience:

21

Current and Previous Roles:

Relevant Experience

Job Title: Head of Corporate Communication

Duration: 21

Key Responsibilities: Led and executed internal communications in alignment with the broader business strategy and priorities.

Developed a multi-channel internal communication strategy, increasing employee engagement scores by 15%

Oversee the creation and implementation of a companywide content calendar, ensuring a consistent flow of news and updates across various channels within the organization.

Produced a comprehensive monthly employee newsletter

Content Creation and Theme Development: Conceptualized and developed the theme and content for each edition, ensuring alignment with company values and goals.

Interviewing and Writing: Conducted interviews with employees, retail buyers, and industry experts. Translated these interviews into engaging articles.

Proofreading and Editing: Responsible for proofreading and copy editing all content to ensure accuracy and coherence.

Interactive Internal Website: Evolved the newsletter into an interactive internal website that refreshed monthly, enhancing employee engagement and accessibility.

Created and edited content for internal communication tools, including intranet and display screens, ensuring clear and consistent messaging.

Managed corporate shoots: directed and managed project-specific corporate photo shoots, ensuring high-quality images for various communication materials.

Designed customised programs for the Executive Committee and senior leadership team to ensure relevant information is communicated effectively at all levels of the organisation.

Improved leadership’s understanding of employee sentiment and information needs while increasing the visibility of senior leaders throughout the organization.

Promoted brand awareness among employees by collaborating closely with HR and Marketing teams.

Facilitated leadership communication platforms (townhalls, conferences) and was responsible for script writing of CEO and Directors’ presentations to both EMEA LATAM management teams as well as employees.

Managed corporate sponsorships and brand ambassadors (e.g., Siya Kolisi, Cheslin Kolbe).

Managed external communication strategies, including updating and maintaining the company website and LinkedIn Life page, to enhance corporate visibility and brand reputation.

Co-wrote impactful corporate press releases to drive awareness of key company initiatives, resulting in a 20% increase in media coverage.

Acted as the company spokesperson, handling all corporate communication and crisis communication efforts, ensuring timely and effective responses.

Served as an internal consultant on communication strategies related to change, assisting with the planning and implementation of change communication as needed.

Contributed to the development of the intranet and other digital channels, ensuring they serve as effective and efficient platforms for information and knowledge sharing.

Organised and managed internal and external corporate events.

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