RooCruit Candidate:
Roo0697
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About the Candidate
Keen attention to detail and thorough, ‘do it right and do it once’ approach
Area of Expertise
Project Management, Brand Management, Sales
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
13
Current and Previous Roles:
Relevant Experience
Job Title: Brand Manager
Duration: 13
Key Responsibilities: All aspects of launching new products to market: Portfolio selection, costing and pricing, competitor research, premarket trials, packaging review and redesign, regulatory approval and sales strategy.
Marketing of the brand, current & new products – Out of home, print media, organic and paid digital media, organic and paid PR, POS, educational and informational material
Working closely with Operations, Regulatory and Sales divisions pre-, during and post-launch
Conceptualising, implementing and overseeing marketing and PR strategies for brand, as well as product campaigns
Implement TTL marketing strategy including pharmacy, retail, ATL consumer, digital and PR and additional specialist strategies and campaigns where relevant
Reporting to relevant stakeholders
Collaborating with relevant agencies and service providers to secure specialised services and preferred rates from industry experts
Participation in global brand identity and marketing strategy with international brand heads
