RooCruit Candidate:
Roo0350
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About the Candidate
Big picture thinker and strong at conceptualizing, Ability to secure buy-in and inspire others to deliver at their individual best, Focused, self-motivated and target driven, Decisive and Resourceful, Acute Social Impact Awareness, Honest Working and Communication Style, Multiple Role Responsibility, Able to Initiate Upward & Downward Feedback
Area of Expertise
Business Management, Marketing and Branding, Policy and Regulation, Corporate Reputation and Stakeholder Relationship Management, Project Planning and Implementation, Digital/ Online abilities
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
13
Current and Previous Roles:
Relevant Experience
Job Title: Senior Digital Communications and Brand Specialist
Duration: 13
Key Responsibilities: Business Management:
Portfolio Financial Management • Research & Insights Generation • Business Case Development • Strategic Planning & Review• Writing (Presentations, Reports, MOU) • Process Mapping • Presentations & Public Speaking • Employee Development and Performance Management • Business Development • Strategy Development • Driving Business Improvement Initiatives
Marketing and Branding:
Behavioral segmentation • Targeting & Alignment • Strategic Partnerships • Vendor management • Agency sourcing, briefing, budgeting and presentation • Brand positioning, voice management, interaction monitoring and reporting • Digital and mobile marketing/advertising [GDN, Social, campaign management] • Brand tracking • CRM and CMS management • Email and content marketing • Social media
Policy & Regulation:
Translating Business Strategic Priorities into Strategy • Opportunity Identification & Alignment • Strategic Partnership • Sustainability Strategy (Including CSR) • Business Risk & Issues Management • Regulatory Framework /Policy Issues • Formulation of Official Positions on Key Regulatory Issues
Corporate Reputation and Stakeholder Relationship Management (government, industry peers and communities):
Stakeholder Mapping & Engagement • Change Management • Multi-Functional & Multiple Strategic Partnerships • Negotiation • Corporate Communication Strategy • Relationship Building & Networking • Community Development • Internal & External Communication • Business Development Execution
Project Planning & Implementation:
Programme Strategy & Policy • Governance, Operational Policy & Systems • Programme Tools & Templates• Monitoring, Evaluation & Reporting • Content Development • Budget Planning & Management • Lead and Manage Implementation of Business Objectives • Supplier Management
Digital/Online:
Search Engine Optimisation • Basic HTML and PHP • Analytics and Monitoring • AdWords • Content Development • Paid Media • ORM • Digital/Online Brand Building • PPC • SEM • Client Engagement • Account, Campaign and Project Management • Photoshop • Joomla • WordPress • Online and Social Media Writing • Digital Strategy Framework and Development • Content Curation and Distribution • User Experience and Interface Design • Web Interface Design • Wireframing and Storyboarding
