RooCruit Candidate:
Roo0539
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About the Candidate
A global brand leader and strategist driven by data and intuition, master storyteller focused on client centric brand design, strong leadership of diverse teams to deliver on outcomes not only outputs. Across multiple global markets and regions, My multi-cultural experience includes leading major brands across multiple sectors including financial services, insurance, FMCG with leading global companies
Area of Expertise
Strategic brand communication leader who develops communication guidelines, social media strategies and messaging frameworks for global thinking to be executed locally with a a high level of brand coherence across categories, Resilient and proactive project owner focused on delivering AOPs and effectively adapting plans to achieve stated objectives, Adept at navigating complex global structures and environments with confidence and care as part of a team, Excellent writer and speaker able to succinctly express ideas in order to inspire and manage teams within a network, Deep experience in managing communication development from idea to the last 10 yards of implementation with a strong focus on engagement and performance in social media, Competent in leveraging marketing automation tools and processes and able to determine data driven insights (Sprinklr, HubSpot, Google Analytics, Marketo, Trading Desk), Design-thinking thought leader with experience in advanced segmentation, persona design, user journeys and agile solution design
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
28
Current and Previous Roles:
Relevant Experience
Job Title: Brand and Marketing Consultant
Duration: 28
Key Responsibilities: Independent brand and marketing consultant focused on growth and scaling medium and large enterprises both locally and EU
Focusing on leading both internal and external teams to build to analytically review and all available data to generate actionable performance insights to support brand and company objectives
Leading initiatives and workshops to create a consumer-centric marketing approaches using persona and empathy mapping, journey map creation for audience engagement
Branding and creative strategy development for omni-channel development and implementation
Collaborating and reporting in to senior client teams and brand owners using compelling and persuasive business cases to drive new business and establish performance metrics
Delivering implementation through a connected, multi-disciplinary teams, both in house and agencies
Own my own new business pipeline and managing my own team of experts to win competitive client projects
