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Tegan is a seasoned brand communications professional with over 15 years of experience in the publishing and creative services industry. She has experience developing and executing brand communications campaigns across a variety of industries, including retail finance, legal, human resources, medical, lifestyle, biotechnology and education. She has the proven ability to manage multiple projects simultaneously, write compelling copy, and work effectively with cross-functional teams. Proven expertise in social media marketing, email marketing, public relations writing, and copywriting for email, website, social media and search advertising.
Brand Strategy Development, Communication Strategy, Social Media Marketing: strategy, planning & execution, Email Marketing: strategy, planning, execution & automation, Copywriting, Copy editing, Proofreading, Project Management, Traffic Management
Key Responsibilities: Provide clients with customised marketing assistance, including brand communications strategy, social media content creation accross LinkedIn, Instagram, Facebook and Tik Tok, copywriting, public relations and e-Commerce website management on Shopify.
Manage creative projects, write SEO-optimised website copy and product descriptions, and design content using Canva and Adobe CC packages.
Managed e-Commerce websites on Shopify.
Project managemed large publishing and design projects.
Offered copy-editing and proofreading services for large corporate clients.
Developed marketing communications budgets and plans for 17 African countries in Sub-Saharan Africa.
Worked with country partners and supported their B2B and trade sales efforts with printed, email, and public relations campaigns.
Managed production of all marketing materials, liaising with design and copywriting teams and printers to get projects completed on time and within budget.