RooCruit Candidate:
Roo0488
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About the Candidate
15 years of experience in Branding, Consumer Behavior Strategy, Digital Marketing, Operations Management, Marketing Strategy, B2B Marketing. Holds a Degree in Electronics and an Honours in Science
Area of Expertise
Branding, Consumer Behavior Strategy, Digital Marketing, Operations Management, Marketing Strategy, B2B Marketing
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
15
Current and Previous Roles:
Relevant Experience
Job Title: Manager - Acquisition, Head of Digital Works
Duration: 15
Key Responsibilities: Heading the customer acquisition efforts for the real money gaming business through digital marketing channels like Google, Facebook, Ad Networks like PhonePe, InMobi, Affle – Both through internal resources and through agencies
Activated new channels and focused strategy on existing channels to bring down CAC by almost 30% over 6 months period with spends more than 40 Cr / month.
Set up marketing efforts for the new edtech vertical (Amazon Academy) in terms of digital marketing (Google, Facebook, Affiliates) & offline partnerships.
Strategizing complete MarTech stack and executing marketing campaigns in various channels like Search, UAC, Programmatic, FB, and PR etc.
Kept CAC below AOP assumptions for an entire year, with significant improvement in mid funnel and lower funnel engagements throughout the year.
