RooCruit Candidate:
Roo0317
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About the Candidate
I am currently a Campaign Analyst. I began my career as a bookkeeper for a small IT company. I then moved on to become a data capturer, moving up to a data analyst for the business innovation department.
Area of Expertise
I have good working knowledge of SAP, Pastel Evolution, QuickBooks, MS Word, MS Excel, MS Access, and MS PowerPoint. I have good knowledge of SQL, HTML5&CSS, JavaScript. I have good working knowledge of Google and Adobe Analytics. I am excellent with numbers, Excel Formula and Pivots. I have good working knowledge of Python 3. I am a hardworking lady, a fast learner with the ability to work under pressure. I adopt easy and fast to systems being used. I have excellent knowledge of Samsung Products, GSCM, GCDM and MCS systems.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
8
Current and Previous Roles:
Relevant Experience
Job Title: Digital Campaign Analyst
Duration: 8
Identifying client objectives and advising on suitable measurement strategies
Using methodical performance analysis to provide insight into campaign planning
Developing custom marketing dashboard concepts for client reporting via Excel and Adobe Analytics
Reporting on key metrics, analysing and interpreting trends and providing actionable insights on campaigns
Implementing innovative strategies for improvement and growth based on analytical findings
Analysing online user behaviour conversion data and customer journeys, funnel analysis and multi-channel attribution
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
Delivering monthly and weekly ad hoc reporting and analysis documentation to client and presenting findings or test results.
Spotting potential, implement innovative new methodologies and improve analytical procedure
Use of Adobe Analytics to track unique visitors on dot com site, campaign sales conversions based on Marketing Channels used and track customer journey
Analysing and reporting on Marketing Channel performance for campaigns and conversions
