Key Responsibilities: Corporate branding & architecture
Conceptualize creative design concepts which support overall brand strategy
Collaborate with sales department on goal driven, lead generating integrated marketing campaign strategies
Create content across a range of digital channels, monitor engagement, & track metrics
Analyze campaign performance data to optimize campaigns and identify opportunities for improvement
Develop & execute email campaigns – including copy & design
Strategically improve SEO ranking
Develop & update marketing assets (e.g., newsletters, brochures, presentations, banners etc.)
Write catchy, informative & engaging marketing asset copy
Manage multiple projects concurrently from conceptualization to execution & meet tight deadlines
Assist with promotional event activations
Liaise with the corporate communication teams for international brands based in Europe and Asia
Put research & campaign data into structured, presentation format for upper management
Photography & videography when necessary