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Digital Marketing Manager with 7 years of experience in agency, B2B and B2C environments. I am currently completing a Bachelor of Business Administration in Marketing at IMM Graduate School of Marketing. With a demonstrated history of working in the Marketing and Advertising industry. Skilled in Copywriting, Customer Service, Advertising, Instagram, Facebook and Public Speaking. Strong media and communication professional studying a Bachelor’s focused in Business, Management, Marketing, and Related Support Services from IMM.
Media Buying, Meta, Social Media Management, Digital Content Creation, Digital Marketing Strategy
Key Responsibilities: Manage forecasts and client advertising budgets
Manage client billing
Develop paid media campaigns with a specific focus on e-commerce performance
Provide in-depth reporting on campaign performance to clients – Spend, impressions, reach, ROAS (return on ad spend), and PCV (Purchase Conversion Value).
Manage paid TikTok campaigns
Manage paid LinkedIn Campaigns
Optimise and develop paid media strategies to achieve client objectives.
Communicate and liaise with clients to steer their digital marketing efforts on a monthly basis