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13 years of experience, holding a Btech qualification in Public Relations Management, with an Honours in Strategic Communication
Public relations Management, Media Relations Management, Multimedia project management design, brand positioning, social media content development
Key Responsibilities: Ensure that all the communication efforts are consistent in conveying the professional image of the SAMRC and its key messaging
Continuously identify public relations touchpoints and get buy-in from internal stakeholders for participation
Together with the Web and Social Media Manager, promote the SAMRC’s brand online through generation of relevant content for the organisation’s social media profiles such as Twitter, Facebook, and YouTube
Actively engage with our audience by replying to their comments and responding to their questions
Identify opportunities for SAMRC’s visibility in schools
Identify PR opportunities through schools’ liaison across all nine Provinces
Through coherent messaging via MRC Announcement, build a favorable brand image with employees
Pro-actively profile the SAMRC in the media by through media material such as media releases; media invites; media advisories and engagements
Extensively monitor the SAMRC’s profiling by the and prepare reports as and when required.
Analyse monthly and quarterly media reports and track record of SAMRC performance in the media space.
Communicate SAMRC media performance internally
Source media buying opportunities and develop content based on communications plans for individual campaigns, conferences, etc.
Provide media advise and support to SAMRC principals as and when required i.e. during interviews
Manage all media inquiries by either responding to and coordinate. interviews and written responses to between SAMRC scientists and the media
Provide media training and support to SAMRC expert
Understand the brief and conceptualise with the Head of Corporate Communications multimedia related projects
Develop concept notes/briefs for multimedia projects in collaboration with the Brand and Creative Manager
Ensure buy-in from relevant stakeholders and approval
Communicate and coordinate with service providers to deliver on projects
Align interview opportunities or public engagement with strategic communication objectives. Ensure that messaging is communicatively sound and relevant
Ensure brand visibility
Receive and translate research information into simplified social media captions
Create, review, and edit health research related content for social media sharing
Align SAMRC online messaging with its organisational purpose and work