RooCruit Candidate:
Roo0320
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About the Candidate
With 2 years’ experience working for a Software Development company and more than 6+ years focusing on Digital and Analytics, I have gained experience working with big data sets and my excellent verbal and written communication skills allow me to effectively generate reports and present the information in a clear and concise manner. I am responsible for the operational success of display campaigns to ensure deliverables are met on time. The combination of working in both campaign management and using the different platforms allows me to understand the client’s needs and build digital strategies to focus on maximising client profitability. I am adept in working with small to large sized clients, local and international, in multiple industries (Hospitality, Beauty, Retail, e[1]Commerce, Finance). I am looking to secure a challenging role which requires me to plan, get involved in the details and solve problems in the best way possible to add value to the team and company.
Area of Expertise
Data Analysis, Social Media Marketing, Digital Strategies, Microsoft Office, Business Acumen
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
9
Current and Previous Roles:
Relevant Experience
Job Title: Head of Digital
Duration: 9
Key Responsibilities: Develop campaign strategies with the internal marketing team
Perform daily analysis and campaign optimisations
Campaign design management within advanced programmatic advertising platforms for display and video
Campaign troubleshooting related to pixels, performance, and pacing
Setting up and optimising deals with relevant Publishers
Managed the campaign set-up for clients such as Clarins and Saxo bank, including generating and testing ad tags
Involved in the on-boarding of a US client (gambling vertical) by building their campaigns and setting up their floodlights for tracking purposes and building audiences to retarget
Responsible for generating ad tags in Doubleclick to be used in 3 rd party platforms such as Appnexus
Liaise with the digital account team to ensure accurate reporting, optimisation and fulfilment of campaign delivery
Use best practices to pace budget and optimise for performance for Paid Media campaigns
