Key Responsibilities: Holistic marketing and brand strategy development within a B2B environment – high-value financial sector client focus.
Creation of a connection-centred revenue generation stream. Brand identity development and implementation facilitating cross-network value-proposition validation.
Growth strategy development, and implementation including successful go-to-market strategy.
Cross-platform brand and reputation management
Content creation lead and creative head
Team and resource management and optimisation
Budget creation, monitoring, and reporting
Social Media strategy and implementation
Thought leadership and content driving
B2B Lead generation and business development
Market positioning, exploration and implementation
Community growth and monitoring
Website development and management
Culture creator, contributor and driver – team building across multiple locations and countries Product and individual service marketing and strategy
Account-based marketing PR and group marketing liaison.