RooCruit Candidate:
Roo1066
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About the Candidate
I am a qualified and an experienced marketing professional with over 13 years of experience in the financial services industry. Acknowledged for strengthening & scaling companies in highly competitive markets based out of India, EMEA & Brazil.
Area of Expertise
Social Media Marketing, Product Launches, Conceptualisation and release of sales enablers
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
14
Current and Previous Roles:
Relevant Experience
Job Title: Product Marketing Manager
Duration: 14
Key Responsibilities: Launched merchant nurturing program to increase share of wallet
Collaborated with cross-functional teams to define product features & positioning statements
Launched full funnel product marketing campaigns across Europe and Brazil
Conceptualised and released sales enablers (pitch decks, one pagers, battle cards, e-brochures, demo videos, landing pages, whitepapers & blogs)
Results: Cross border payout campaign — Reach — 40800 users at 323 companies. CTR% (Click Through Rate) was 0.47% (63% above benchmark: 0.30%)
