RooCruit Candidate:
Roo0403
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About the Candidate
Chanel is an experienced digital media professional with 4 years’ experience in the agency environment resulting in strong capabilities in implementing successful upper and lower funnel ad campaigns. She efficiently aligns the media plan to track the relevant campaign goals and provides insights and recommendations which assist future campaigns and potential technologies/channels to explore. Her attention to detail results in the highly targeted campaigns, budgets being used cost efficiently towards the key drivers of the campaign and incorporating A/B tests and retargeting for user retention.
Area of Expertise
Google Analytics, Google Tag Manager, Looker – Dashboard Presentations, Programmatic Display & Video, Paid Social: Meta/Instagram, Google Search (PPC), Digital Strategy and Planning
Experience & Availability
International Experience:
Yes
Availability:
10, 20, or 40 hours a week
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: Senior Programmatic Specialist
Duration: 4
Key Responsibilities: Trafficking lead generation & e-commerce Programmatic & PPC campaigns
Developing optimization strategies for maximized ROAS
Liaising with clients, vendors and third-party representatives to develop and maintain relationships and build knowledge of features & betas
Working cross functionally with programmatic, social media and search; resulting in her skills helping her thrive in challenging environments
Implementing pixel tracking to measure performance
Ad operations – analysis & troubleshooting to solve ad performance problems
Specializing in programmatic while learning social media marketing & Google Search (PPC) to have a holistic understanding on digital marketing
Generating end of campaign reports and leading presentations to provide valuable insights and recommendations for clients
Managing small & large budget allocations to achieve dual goal of spending the allocated budget and improving campaign performance
Developing optimization strategies to maximize client ROI.
Mentoring programmatic advertising graduates through training and allocation of tasks to build a cohesive team structure
Negotiating with publishers, vendors and third-party representatives for high quality inventory in the private marketplace
Contributing to digital strategy and planning resulting in the use of suitable metrics to measure the success of the campaign
