RooCruit Candidate:
Roo0784
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About the Candidate
With over a decade of experience in digital marketing, I am a seasoned professional based in Durban, South Africa. My journey in the world of digital marketing has been marked by continuous learning and adaptation to the dynamic landscape of the digital realm. I hold a Bachelor of Philosophy Honours degree in Marketing Management, providing a solid academic foundation, and I’ve further honed my skills with certificates in Internet Marketing and User Experience Design. In my professional arsenal, I possess an array of skills and certifications, including Google Ads Display and Google Ads Search, ensuring I stay current with the latest online advertising trends. Proficient in Adobe Creative Cloud, I leverage Photoshop and Illustrator for image manipulation and captivating design. For multimedia, I expertly use Premiere Pro and After Effects for compelling video editing, while Dreamweaver aids in crafting visually appealing websites.
Area of Expertise
Digital Marketing, HTML, CSS, JavaScript, WordPress Management and Development (Elementor and Divi), Graphic Design, Motion Graphics, UX/UI Design, Videography, Adobe Creative Cloud, Content Creation, Paid Advertising (Meta, Google, LinkedIn, Twitter), Google Analytics, SEO Strategy, SEM, Google AdWords, Google Analytics, Email Marketing (MailChimp), Project management, Digital Campaign Management.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
10
Current and Previous Roles:
Relevant Experience
Job Title: Senior Paid Media Specialist
Duration: 10
Key Responsibilities: Management and optimisation of the SEM, SEO, and Paid Social marketing campaigns of the group.
Management and optimisation of the SEM, SEO, and Paid Social marketing campaigns for Agency clients.
Measurement and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Collaborate with internal teams to create optimized 360° conversion funnels and user experience from impressions through to conversion points.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Communication with clients, team, and management on strategy/project development, timelines, and results.
Brainstorm new and creative growth strategies.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
