RooCruit

RooCruit Candidate:

Roo0657

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About the Candidate

As a Senior Content Writer at Conversion Digital, a leading digital marketing agency in Melbourne, Australia, I help a diverse portfolio of B2B and B2C clients achieve their SEO goals and strategy through engaging content and copy. I have over seven years of experience in the digital marketing field, specialising in SEO content creation and online copywriting for various industries and niches, such as app development, JavaScript components, auto glass repairs and tinting, internet providers, business telecommunications, furniture removals and storage, and healthcare services. My focus is always on writing clear and concise copy that informs and engages, improves visibility in organic search, and converts leads to customers. I use keyword research and traffic analytics to guide my content strategy and produce both long- and short-form content in the form of blog posts, resource guides, and web pages. I also publish and edit content for sites running on platforms such as WordPress and Shopify, and provide intermediate level SEO support through tools such as Screaming Frog and SEMRush. My content has directly contributed towards a continued growth of top 3 keywords (between 60% – 152%, for various clients), all keywords (63% – 155%, for various clients), and organic traffic (38% – 108%, for various clients) measured year on year (YoY).

Area of Expertise

Copy Editing, Microsoft Office, Online Content Creation, Research, Leadership, Copywriting, Content Management, Content Writing, Content Marketing, SEO Copywriting

Experience & Availability

International Experience:

Yes

Availability:

10, 20 or 40 hours a week

Years Experience:

9

Current and Previous Roles:

Relevant Experience

Job Title: Senior Content Writer

Duration: 9

Key Responsibilities: Research, write and publish engaging content and copy for a diverse portfolio of B2B & B2C clients in support of their SEO goals and strategy, working closely with the agency Head of Strategy.

Emphasis is on Top-of-Funnel (ToFu) and Middle-of-Funnel (MoFu) content.

Publishing and editing posts and page copy for sites running on platforms such as WordPress, Joomla, Umbraco, and Shopify.

Using analytics to inform and enhance content strategy.

Intermediate level SEO support through use of tools such as Screaming Frog and SEMRush to find opportunities in client’s SEO strategy. This includes voice search and SERP feature opportunities, meta tag implementation, and keyword and keyword volume research.

Top 3 Keywords YoY change of 60% – 152% (various clients).

All Keywords YoY change of 63% – 155% (various clients).

Organic Traffic YoY change of 38% – 108% (various clients).

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