RooCruit Candidate:
Roo0346
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About the Candidate
A Marketing automation specialist that works with copywriters, designers, managers, and other stakeholders in an organization to spearhead certain aspects of marketing through a marketing automation platform. Proficiency in HubSpot, Marketo, or Oracle Eloqua / Vbout and experience of working on email marketing campaigns, lead generation and nurturing, and Google Analytics.
Area of Expertise
B2B Marketing, CRM Integration, Lead scoring models created, Email AB testing, Data segmentation, Email template, Campaign flow build out, Database Health check
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
16
Current and Previous Roles:
Relevant Experience
Job Title: Marketing Automation Specialist
Duration: 16
Key Responsibilities: Setting Up Workflows, such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. to boost customer engagement.
Campaign performance to help optimize campaigns
Maintain and launch monthly Newsletter
Compile monthly email analytics reports
Design custom email templates
Develop / buildout WordPress websites
Draft Workflow automation flows for campaigns
Manage Segmentation to target a more engaging audience
Lead scoring setup: able to score leads so that you can prioritize them based on their likelihood of converting into customers.
A/B testing: able to test different versions of the marketing campaigns to see which one performs better. This will help optimize campaigns for better results.
